Gaming as the new media

A quarterly barometer

The highlight of the partnership between RMB and Sparkers is the launch of a quarterly barometer providing key indicators to measure the growing influence of gaming. This barometer is the result of rigorous data collection through declarative sources and real-time metrics from Live Streaming and VOD platforms.

The first report, released by RMB’s MarCom team and Sparkers in May 2024, explores gaming from several angles. The study:

• analyses the gaming business model. How has the gaming experience evolved? How have different stakeholders (players, partners, platforms, devices, etc.) multiplied, and what role do they play today in the value chain? And most importantly, how have revenues generated by this market grown?
• provides an overview of the video game sector, which is now globally recognised as the leader in digital entertainment. What is the total number of gamers? What are the most popular segments, devices, and sites?
• focuses on the rise of electronic sport (e-sports), which—with official tournaments, professional players, and fan communities—greatly boosts the evolution of gaming. High-level e-sports are often funded by sponsors and revenues generated from streaming, which frequently includes advertisements.
• delves into the Belgian gaming market, which is steadily gaining followers, though it remains less developed than in countries like Germany or France.