Gaming as the new media

Video games and e-sports offer you new opportunities.

The gaming boom

Across the globe, gaming and e-sports are growing at lightning speed. Today, they are no longer just consumed by gamers—they have become a popular pastime for countless spectators as well. This expanded audience opens up exciting new possibilities for marketing and advertising.

You are wondering if this new media is right for your brand? RMB and Sparkers, leader in gaming market data analysis, have joined forces to share key metrics with advertisers, helping them understand the reach of this new communication channel both globally and within Belgium.

gaming as a new media
4.5M

Number of gamers in Belgium (2023) 

31yrs

Average age of gamers in Belgium

140K

Number of Belgians watching live gaming streams daily

hand holding a video game controller

Other key results

  • 37% of Belgian gamers are over 35.
  • Nearly one in two gamers is a woman. The share of female gamers has steadily increased over the last 15 years.
  • Live stream viewers tend to be younger than gamers.
  • In 2023, the top three games streamed live by Belgians were: League of Legends, GTA V, and Fortnite.

Are you a numbers enthusiast? Download our gaming barometer

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