Why choose cinema advertising for your campaigns?
Let the cinema magic unfold : How would you like to captivate your audience and make your message unforgettable? Cinema advertising is designed to leave a lasting impression. Thanks to the unique emotional impact of cinema, a commercial projected on the big screen combines stunning visuals, immersive sound, and total engagement to deliver your message with power and creativity. Feel free to explore RMB’s multiple solutions to reach your target audience in the best possible conditions and maximize your campaign’s impact.
Annual number of cinema-goers (Belgium)
Share of cinema-goers aged 16–44
Share of cinema-goers from Socioeconomic Groups 1–4
UGC & Imagix cinema experience
Give your brand premium visibility on the big screen with extensive coverage via UGC and Imagix networks. Broadcast before each screening, your messages appear in an immersive, distraction-free setting, ensuring maximum attention and strong memorable impact.
An ideal solution to boost your brand awareness, enhance your image, and reach an engaged audience in a highly emotional context.
Create an immersive advertising experience
Imagine your ad displayed on a giant screen, paired with immersive sound. Each viewer is in a distraction-free environment, ready to receive your message in a positive mindset. Whether you are a local, regional, or national advertiser, cinema screens can provide optimal broadcast quality and full audience attention.
- Brand awareness: movie theaters attract a broad audience in a premium environment. If you are looking to engage a broad audience, cinema advertising is one of the best solutions to enhance the visibility and awareness, of your brand, service or product.
- Engagement & attention: the number of ads shown in cinemas is limited, which means each commercial has a stronger impact. In addition, cinema advertising ensures your message enjoys maximum exposure time: with 88% of moviegoers seated before the ad reel begins, cinema ads cannot be skipped.
- Receptivity: cinema advertising is perceived positively and seen as non-intrusive, blending naturally into the leisure experience of moviegoers. In fact, 68% of people say the cinema is their preferred place to watch commercials. Cinema ads benefit from the enjoyable atmosphere of the theater, where audiences are in a receptive and positive mindset.
- Memorization: In cinemas, audiences are in a controlled environment, free from distractions like phones or other interruptions. The immersive cinema setting, combined with the full attention of the audience and the high emotional impact of ads on the giant screen with state-of-the-art sound systems, ensures optimal recall of your campaigns. With a 75% recall rate (Beta score from Morgensztern), cinema advertising holds the record for media memorization: three-quarters of viewers remember the message after one ad spot viewing.
How to broadcast your cinema ad?
RMB is the media sales house for the UGC Belgium group, which manages ad placements across 7 cinema entities : 2 in Brussels (De Brouckère and Toison d’Or) and 5 in Flanders (Aarschot, Antwerpen, Lommel, Mechelen, and Turnhout). Now picture this: in total, with RMB, your commercial can be displayed in 74 theaters, reaching over 14,622 seats.
You have several options. You can choose to broadcast your ad across all UGC Belgium cinemas or target specific ones based on geographic zones, known as ‘Cineparks’. Choose the target region that aligns with your goals: Cinepark All (7 cinemas), Cinepark Brussels (De Brouckère and Toison d’Or), Cinepark Flanders (Antwerpen, Aarschot, Lommel, Mechelen, Turnhout), Cinepark Antwerpen or Cinepark Other NL Locations (Aarschot, Lommel, Mechelen, Turnhout).
When to run your cinema ad?
Cinema ad campaigns typically run for one or more weeks, from Wednesday to Tuesday. Your ad is shown before all screenings in selected theaters
With RMB, your media sales house for cinema, you have the opportunity to reach a qualified audience through precise targeting. The targeting options are as follows:
- Default: all movies in the selected Cinepark
- Families with children
- Adults
- ‘Cherry Picking Movies’ (+20% cost): you can select specific films based on genre, target audience, or blockbuster potential.
How much does cinema advertising cost?
The cost of cinema advertising depends on several factors. The price varies with the ad duration (5-180 seconds), the number of selected theaters (Cinepark choice), and the campaign week chosen. Pricing is based on a CPM (Cost Per Mille) that adjusts weekly according to cinema attendance rates. Of course, some weeks attract more viewers than others.
With RMB at your side, you can easily tailor your campaign to your budget and objectives. Cinema advertising ensures an optimized cost per attention—you pay for genuine audience engagement.
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What extra benefits does cinema advertising offer?
In short, cinema offers the perfect stage for high-quality ads that leave a lasting impression on moviegoers.
But cinema is more than just a screen—it’s a spotlight for your brand, a place where your message can shine and captivate audiences like nowhere else :
- A platform for creativity: Cinema is a highly flexible medium, both in terms of ad formats and on-the-ground activations. Through its Content & Creativity team and its content agency Slice, RMB harnesses the full creative potential of cinema to amplify your campaigns directly in theaters, whether through promotional events, activations, influencer collaborations, and more. Additionally, UGC Belgium is widely recognized as an event-driven brand (exclusive premieres, thematic cycles, retrospectives, and festivals, etc). You are looking for a tailor-made on-site activation? Stop looking, with RMB, anything is possible!
- Harnessing data for smarter targeting: today, the vast majority of cinema tickets are purchased online. With the expertise of its Data & Insights unit, RMB leverages booking platform data to create targeted audience segments, ensuring more precise consumer outreach among UGC moviegoers. You can then gain deeper insights into cinema audiences—their profiles, preferences, and behaviors—to boost the effectiveness of your campaigns!
Cinema advertising is great. Pair it with another medium, it’s even better!
Cinema advertising is a highly effective format on its own. When used in a cross-media approach, combined with video, audio, or display (online advertising), it becomes even more powerful and impactful.
All our cinema brands
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