Engage your clients and build loyalty with exclusive content created just for them
Radio advertising or online audio ads: what’s the impact?
The flexibility of audio advertising : Need to quickly raise awareness of your products or services? Harness the power of sound and voice. Audio is a powerful and versatile solution with high impact. On radio or online, discover Its many possibilities with RMB.
Let your brand be heard
Why choose radio ads or online audio advertising? Audio is a central part of people’s daily media habits. Whether on the radio or online, it follows them throughout the day. Are you a local, regional, or national advertiser? Audio gives you countless ways to reach diverse audiences.
- Activation: audio drives action fast. Moreover, audio campaigns are usually quicker to launch and more affordable than video. Deliver your message in just a few days and adjust it in real time.
- Closeness and receptivity: radio and audio platforms create strong connections with listeners. Through music, voices, and sound effects, they offer endless creative possibilities. Engage your audience in a personal, memorable way and make them receptive to your message.
- Trust: RMB’s audio brands enjoy high listener trust and loyalty. Leverage this relationship to amplify the advertising impact of your message.
With over 25 audio brands, RMB provides effective audio advertising solutions for every advertiser. Reach more than 2.5 million listeners each week through our audio partners and make your brand heard.
All our audio brands
Complete your audio presence.png?language=en)
Three powerful radio advertising solutions
- Classic radio spots: Air your commercials during and around popular shows to quickly build brand recall. Repetition helps your brand become “Top of Mind” with your target audience.
- Bundles & packages: Launch a radio campaign across multiple stations with a single purchase. Combine stations to maximize your audience while enjoying cost savings.
- Sponsorships: Partner with a show to naturally align your brand with its content. Sponsor info segments like weather or traffic to capture peak attention, or link your brand to events such as concerts or contests organized by a station to engage listeners effectively.
Sponsoring popular radio shows or events is a highly effective way to increase your brand’s visibility. Choose from a variety of formats, including sponsorship announcements, promotional spots, brand mentions, and more, to connect with your audience and make a lasting impression.
€4.9
ROI per €1 invested in online audio
2.5M
Radio listeners per week (RMB stations)
350€
Average cost of a Radio spot on our available brands (Mo-Su)
How much does radio advertising cost?
The cost of a radio ad depends on duration (5–90 sec), time of broadcast, audience, position in the break, seasonality, etc.
Radio advertising and online audio ads are cost-effective options for nearly any budget. Pick the solution that’s right for you and start reaching your audience today!
Online audio ads: stay connected
Online audio is the media on the move. With the web, listeners can tune into radio and other audio content, live or on-demand, on a variety of devices, wherever they are, whenever they want. Leverage these multiple touchpoints to connect with your audience and maximize your reach.
Websites, apps, and audio platforms collect detailed data on users’ profiles, preferences, and behaviors. With these insights, audio targeting becomes incredibly precise. Reach and fine-tune your audience with the right messages and boost your ROI with online audio.
Explore the different online audio formats: pre-roll, mid-roll, and post-roll.
163K
Weekly audio visitors (RMB players)
€4.9
ROI per €1 invested in online audio
Podcasts: innovative and engaging
Podcasts are an on-demand format that is steadily growing in both listener popularity and advertiser strategy. They can either be original content created for the web (native podcasts) or radio programs first broadcast on air and later made available online (replay podcasts).
Listened to in a personal, intimate setting, podcasts command high attention. Choose a topic that aligns with your target audience or your brand’s universe and deliver your message to engaged, passionate listeners. From sponsoring premium content from prestigious radio channels to creating custom podcasts, RMB offers the product that fits your needs best. Without a doubt, podcasts are among the most innovative audio advertising formats.
What exactly is a podcast?
.png?language=en)
Audio is great. Combined with another medium, It’s even better!
Audio is a powerful advertising format by itself. But when used in a cross-media version, combined with video, display ads, or cinema, its effectiveness skyrockets.
Want to chat? Contact a expert
Success stories
Provide relevant content to your customers and enhance their consumer experience!
Remind your audience of your brand and strongly reaffirm its positioning