The Voice: 2 New Seasons

The Voice Belgium advertising offers are launched! The RTBF's two flagship programs, The Voice Kids & The Voice Belgium, are returning soon with new features, emotions, and especially unique advertising opportunities on TV (La Une) and digital (Auvio). With loyal and engaged audiences, these shows provide fertile ground for advertisers seeking visibility and impact.

A captive and multigenerational audience

The Voice Belgium and The Voice Kids attract a wide audience, ranging from young viewers to adults, providing advertisers with privileged access to diverse segments.

In the previous season, The Voice Kids (Sep-Nov 2023) recorded an average market share of 33% among 12-34 year-olds on TV, while The Voice Belgium (Jan-Apr 2024) drew nearly 243,000 viewers per broadcast. On Auvio, RTBF’s digital platform, the audience averaged 9,000 views for The Voice Kids episodes, while the same average reached 18,000 for The Voice Belgium. These figures demonstrate a strong and dynamic audience, ideal for brands seeking to boost their visibility.

Why invest in The Voice Belgium advertising?

engaged audience: thousands of viewers live and in replay.
positive and inspiring values: the shows convey strong values like self-improvement, passion, and kindness. Associating with The Voice lets your brand benefit from this positive aura.
emotional power: integrating your brand into strong and memorable moments.

Discover the audiences of previous seasons of The Voice

Exceptional Advertising Opportunities

The advertising screens framing the shows The Voice Kids and The Voice Belgium offer prime spaces to maximize the reach of your advertising campaign.

In terms of sponsorship, RMB offers tailored and diverse solutions to boost your visibility and message impact: sponsorship ads before and after the show, scrolling banners during the program, promo announcements ahead of the broadcast, natural product placements integrated into the program, contest spots, transition jingles between the program and ad screens, online video & display on Auvio, digital retargeting to continue your campaign with live viewers after the show, etc.

These immersive formats ensure optimal presence, both on La Une and on Auvio, allowing you to reach your target at different stages of the media journey. Additionally, we offer customized solutions to specifically meet your needs, including through social media and partnerships with influencers.

Take advantage now of the few remaining The Voice sponsorships

front-facing smiling woman wearing a white garment and pointing to the right

A brand partnership that meets consumer expectations

In 2025-2026, The Voice Kids and The Voice Belgium return with new formats and ever more captivating content. Iconic coaches, amazing talents, and unforgettable performances will continue to unite and move audiences. Seize this opportunity to place your brand at the heart of these shared emotions.

The 3rd edition ofThe Voice Kids

Get ready for the 3rd edition ofThe Voice Kids! First news: Fanny Jandrain is the new host for this season! She takes on this role enthusiastically to support young talents aged 8 to 14, after igniting the 10th season ofThe Voice Belgium.

To support the kids throughout this journey, four heavyweight coaches will share their experience: Alice on the Roof, Typh Barrow, Matthew Irons, and Joseph Kamel.

Alice on the Roof returns for a 2nd season, blending her childlike spirit with an emotional solo tour. Typh Barrow, after a maternity break, happily returns to coach the kids while preparing her new album. Matthew Irons, a mainstay for 4 seasons, continues to bring his unique style while succeeding with Puggy and their "Radio Kitchen" tour. Finally, Joseph Kamel, a new face in French pop, joins the team and takes his place in one of the famous red chairs.

Another new feature this season: the Battles! Coaches will ignite the stage with exclusive activities to inspire their talents and share secrets. After intense preparation moments, talents will compete in trios on stage during remarkable battles. Only one will triumph and continue the journey, while the others will leave the competition.

The Voice Belgium, 12th season

The 12th season ofThe Voice Belgiumis coming soon with 14 captivating episodes: 8 "blinds," 3 "battles," and 3 live primetime shows. A season full of surprises and emotions promises to thrill viewers.

Four iconic artists—Hoshi, Axelle Red, Loïc Nottet, and Christophe Willem—team up to discover tomorrow's talents. Hoshi, who made a splash with her hit "Comment je vais faire," joinsThe Voice Belgiumfor the first time as a coach, bringing her passion and uncompromising commitment.

Axelle Red will take a red chair for a second time, having previously coached on The Voice van Vlaanderen. With 30 years of career and 13 albums filled with unforgettable hits, she brings her unique voice and valuable experience.

Revealed in the 3rd season of The Voice Belgium, Loïc Nottet has made his mark over 10 years: 4th place at Eurovision 2015, winner of "Danse avec les stars" in France, and recent success as a songwriter. He returns perfectly suited for his coaching role.

Christophe Willem, winner ofLa Nouvelle Starand a familiar face on the show, continues as a coach for his 3rd season, backed by 6 highly successful albums.

Give your brand a voice! Contact us for a powerful and engaging campaign

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