Alert your audience and spark their curiosity to boost your product launch
TV advertising or online video ads: for what impact?
The power of video advertising: You would love to boost your brand, your products, or your services? Don’t waste another second and harness the power of images, let video fuel your marketing strategy! Video provides a wide range of solutions. Whether on television or online, discover our products designed to deliver maximum advertising impact.
Boost your growth
Video advertising combines images, sound and motion. It’s the perfect recipe to capture attention and leave a lasting impression. Whether you are a local, regional or national advertiser, video is flexible and adapts to every campaign. Among the key benefits of TV advertising and online video ads:
- Awareness: You want to reach a broad and diverse audience? Or target a more specific audience? No matter your target—broad or niche—video formats help you reach and get noticed by all your potential customers.
- Consideration & recall: You want to become the go-to choice for your audience? Video ads create engaging stories that spark emotions and build strong brand memory.
- Quality: You want to inspire trust in your customers? RMB’s premium video brands are benchmarks for the audiences who consume them.
With more than 30 video brands, RMB provides advertising solutions for every type of advertiser. Leverage the strength of our premium video partners and capture the attention of over 2.5 million viewers each week.
Enhance your video presence
All our video brands
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Two powerful TV options
- Traditional TV spots : broadcast during ad breaks, TV spots are ideal to reach your target audience and reinforce your message through repetition.
- Show sponsorship : associate your brand with TV shows or events and strengthen your image by linking to the positive values of these programs.
Explore the different formats of TV show sponsorship: sponsorship announcement, promo announcement, scrolling banner, brand citation, sponsored branding, product placement, and more.
2.5M
Weekly TV viewers (RMB channels)
5.9€
ROI for every €1 invested in TV advertising
475€
Average cost of a TV spot on our available brands (Mo-Su)
How much does a TV spot cost?
The cost of a TV spot depends on many factors: its duration (5 to 120 seconds), time of broadcast, audience, position in the ad break, seasonality, and more.
Both TV advertising and online video ads are accessible at different budget levels. Choose the format that fits your investment.
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Target with precision through segmented TV
Segmented TV, also called Addressable TV (ATV), is transforming the world of TV advertising.
By leveraging data from set-top boxes, this technology makes it possible to deliver your TV spot only to households likely to be interested in your products or services. Segmented TV combines the targeting power of digital with the reach of big-screen video advertising.
With over 120 audience segments available through RMB (geographic, demographic, behavioral and more), you can build more relevant campaigns and maximize your ROI.
We started using Addressable TV for BNP Paribas Fortis campaigns to deliver more effective messages to the right TV audiences, reduce waste, and ensure we reached light TV viewers. I’m very satisfied with the first results.
Online video ads: engage everywhere, anytime
Websites, apps and streaming platforms collect valuable data on their users. With online video advertising, you can target your campaigns precisely across all screens (smartphone, tablet, desktop, etc.).
Online videos can feature interactive elements—like clickable links—that boost user engagement. Make your clients’ advertising experience more immersive.
Explore the many formats of online video: instream, pre-, mid- and post-roll, outstream, in-read, and more.
428K
Weekly video visitors (RMB players)
3.9€
ROI for every €1 invested in online video ads
Video is powerful. Mixed with other media, it’s unbeatable!
Video is an advertising format that works powerfully on its own. But when combined cross-media with audio, display (online) advertising or cinema, its impact multiplies.
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Success stories
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