Online advertising: what are the benefits?
The display impact : Are you looking to grab your audience’s attention and guide them toward your products or services? Display advertising is a dynamic and flexible format that makes it possible. With RMB, you can tap into a wide range of online advertising opportunities across websites, apps, and digital platforms. Your message is delivered within high-quality content, focused on news and entertainment, ensuring it resonates in the right environment.
Engage with your consumers
Every day, across all generations, people are increasingly connected in their search for information or services. Are you a local, regional, or national advertiser? Display advertising offers a wide range of solutions to reach your audience wherever they are on the web.
- Engagement: display advertising enables strong interactivity that boosts engagement and makes the user experience more concrete and immersive. Encourage your customers to click on your ad and interact with it.
- Conversion & optimization: track your display campaigns’ performance in real time with detailed reporting tools (RTO). Measure impressions, clicks, and other key indicators to continually optimize your ads and increase effectiveness.
- Security: with RMB, your ads are delivered in a premium environment. Our partner website network ensures your message is shown in a safe, high-quality context, maximizing the credibility and impact of your campaigns. Your advertising is seen under the best possible conditions.
TV, radio, culture, lifestyle, business, football, cycling, tennis, motorsports, and more… With its wide range of display brands, RMB allows you to achieve the best ad targeting within the online context that best matches your brand.
All our display brands
Complete your display presence
Display with rich and varied formats
Display offers a wide range of creative possibilities to reach your audience in a powerful way.
- Optimal visibility: display ads can take the form of static, animated, or interactive banner ads. Each format is designed to grab the user’s attention and lead them to your website or solution/product.
- Lead generation: display is an excellent way to generate leads thanks to its ability to engage users with interactive and visual formats. Identify and attract people who have shown interest in your offer and convert them into potential customers.
- Multi-device compatibility: your display campaigns can be broadcast across all types of devices: computers, smartphones, and tablets. Ensure a continuous presence across all digital media used by your target.
Which display format will make your campaign shine? The answer depends on your goals —whether it’s boosting visibility, driving engagement, or maximizing conversions. Explore a variety of display options: interactive ads, bottom banners, large banners, pause buttons, half-page units, sponsored links, IMU, and more—each designed to capture attention and deliver results.
Weekly visitors (RTBF Actus site)
ROI for 1€ invested in Display
Entry ticket for a Display campaign
How much does a banner on the web cost?
The budget for a display campaign depends on the number of contacts (impressions) you want your ad to achieve with your target audience. It is calculated by multiplying the desired number of impressions by the CPM (cost per thousand impressions). CPM varies according to the format used, the publishing context, and the targeting criteria selected.
Display offers unmatched flexibility in terms of duration and budget. Whether you are an SME or a large national brand, you can easily adjust your campaigns based on your needs and means, whether for one-off actions or long-term digital marketing strategies.
Precise targeting for maximum impact
With 200 data segments available from RMB, your display campaigns can be targeted with extreme precision. Use geographic, demographic, behavioral, and contextual criteria to reach the people most likely to be interested in your products or services, at the right time. This ensures you maximize your ROI.
Buying display advertising works particularly well programmatically. This process automates ad space purchases in real time, relying on behavioral and/or contextual data for sharper audience targeting. Purchases are made impression by impression, often in just milliseconds, whenever a user loads a page. With our programmatic advertising offer, you can adjust campaigns instantly to reach your conversion goals.
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Display shines alone… Better yet with other media!
Display is an advertising format that, when used alone, is already highly effective. Used in a cross-media version, that is, combined with video, audio, or cinema, the strengths of display advertising are multiplied.