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RMB confirme sa place parmi les régies leaders du marché
TV ads with subtitles and audio description on RTBF
Good news for advertisers! RMB and RTBF launch a national first: airing TV ads with subtitles and audio description. A technical and responsible step toward inclusive advertising that expands campaign reach.
Advertising Accessibility Becomes Reality
Until now, TV commercials were exempt from legal accessibility requirements in Belgium. With their joint initiative, RMB and RTBF break the status quo and finally enable advertisers to make their campaigns accessible to visually and hearing impaired people.
This change is not a regulatory burden but a voluntary choice. It shows the partners' commitment to using technological innovation to promote inclusion. The result: more responsible, meaningful, and universal advertising.
By airing audio-described and subtitled TV commercials, brands expand their audience while affirming their commitment to inclusive communication.
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A step forward for your campaigns
Why include audio description and subtitles? Because an ad that speaks to everyone gains strength and credibility. In practice, these features ensure better message understanding, enhance user experience, and boost brand value.
This innovation continues experiences already led by RMB and RTBF, notably with Ligue Braille and Proximus in March 2025, which showed the positive impact of advertising inclusion on the general public.
With trained teams and suitable technical tools, RMB now supports advertisers in creating accessible campaigns. Concrete help to embrace inclusion without hassle.
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