Video
World Cup Official Excuse
A premium humorous format to associate your brand before each match.
When football passion becomes an opportunity for brands
Advertising during the Football World Cup offers brands exceptional visibility at the heart of a must-watch event. For the 2026 edition, RMB offers advertising solutions on television and/or digital, as well as multiple creative exploitation offers of this global event. On this page, you will also discover success stories and a podcast dedicated to the power of sports in media strategies, performance metrics, and various articles to understand why associating your brand with the World Cup is a communication lever as powerful as it is strategic.
48
teams
104
matches
39
competition days
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All our dedicated offers
Video
World Cup Social Content Slice
Boost your visibility with the World Cup 2026 Slice offer: engaging videos & social content.
Cross-media
World Cup Digital
World Cup 2026: video, display, and CTV to reach your key audiences.
Video
World Cup Golden Spot
Book your Golden Spot ad and shine during the 2026 World Cup!
Video
World Cup Video Packs
Maximize your impact with our World Cup 2026 Video Packs
Cross-media
World Cup Sponsorship Packages Official Partners
Join the Official Partners of the World Cup.
Cross-media
World Cup Goal Of The Day
Daily visibility of the best World Cup goals on TV, radio, DOOH & digital.
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Cross-media
World Cup Sponsorship Packages Third Parties
Premium sponsorship to effectively reach your audience.
Video
World Cup - Steph's Team - LN24
LN24 Talk Show: daily media power at the heart of the World Cup
Video
World Cup - Doc The Golden Generation
Exclusive Red Devils doc: behind the scenes, emotions, and guaranteed premium audience
Cross-media
World Cup Roast the Game
Digital live talk show with debates, humor, and hot reactions on the 2026 World Cup.
On your marks, get set, go!
A record 5th edition for RMB's LikeADevil tournament
On the occasion of the 5th edition of the LikeADevil tournament held on May 19, RMB once again brought together the media community around a field... and a shared team spirit. Hosted at Fallon Stadium in Woluwe-Saint-Lambert, the event gathered nearly 190 players and 150 supporters despite rainy weather. Another proof that when the passion for football meets that of media, the atmosphere always stays bright.
With a record 20 participating teams from agencies and media partners, this 2026 edition confirms the tournament’s essential status more than ever. After a tense final between RTBF Next Gen and Omnigoal (one of Omnicom’s two teams), the media agency ultimately lifted the trophy. RTBF Next Gen took 2nd place, while RMB rounded out the podium with a strong 3rd position. The Publicis team also stood out by winning the best atmosphere award, confirming that within LikeADevil, warm spirit counts as much as the final score.
Diversity is part of LikeADevil tournament’s DNA, which takes pride in promoting women’s role in sports and advocating equality both on and off the field. Each team included at least one female player on the field.
Beyond the mini-football tournament, LikeADevil continues to create what makes it unique: a moment where competition, meetings, and conviviality mix naturally. On and off the field, the event fosters exchanges, brings sector talents closer, and transforms networking into a true team spirit for the evening.
Need inspiration?
Score points during the World Cup
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The Pornographic Minute
For Euro 2020, RMB created quirky video clips with Alex Vizorek for bwin.
In the end: a striking content creation that generated buzz and exceeded expected audience performance.
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Moment of the Day
During the 2022 World Cup, RMB orchestrated a unique activation combining TV images, digital displays, and real-time data. Result: an immersive national cross-media campaign for Proximus that left a lasting impression.
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Olympic Games Contest
At the Paris 2024 Olympics, RMB engaged influencers around an engaging contest aimed at Generation Z for Visa. A dynamic transferable to the World Cup, another global sports stage suitable for social interaction.
By filling out this form, access the full presentation of the latest major sporting events and the upcoming World Cup
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Want to know more?
Discover our articles on the impact of sports
The strategic contribution of sport
Discover why global sports events are accelerators of emotion and recognition for your brand.
The Power of Sports Numbers
Discover how major sporting events enable your brand to reach massive audiences in record time.
94%
live vision
3.1M
of viewers
512K
average views per match
Need to dive deeper?
Listen to our podcast
Listen to this episode fully dedicated to the power of sports in media strategies, amid a growing number of major sporting events.
With Alexandre de Hollain (Marketing Analyst) and Virginie Cavadini (Campaign Expert and elite swimmer), the episode explores:
why sports remain an unsurpassed audience driver,
how they generate unique emotional engagement,
and the opportunities they currently offer brands, through new formats, sponsorship, and innovative activations.
A clear and inspiring analysis to understand why sports remain one of the strongest and most effective environments for advertisers.
