Advertising Solutions for Committed Brands
Committed to tomorrow? Let it be known today! Advertising and sustainable development are not incompatible; they strengthen each other. Advertising is a powerful tool to bring new narratives to life. As a change maker, your message deserves a platform worthy of it.
At RMB, we believe that more responsible communication deserves more than just ad space: it deserves resonance. Our specific solutions, grouped under the BLUE label, ensure the visibility of your sustainable commitments while boosting your customers' trust and your brand’s impact.
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Advertising tailored to your needs
Campaigns conveying eco-friendly messages are not like other campaigns: they speak of the future, values, and trust. Whether you are a national advertiser or a start-up with limited resources, to help you amplify your environmental and social commitments, we have designed advertising formats specifically for brands with a transition goal. These are our BLUE commercial offers that guarantee you, among other things :
- A stronger brand image : choosing our Blue solutions clearly shows your values. You establish a consistent and distinctive positioning recognized by consumers and professionals alike.
- Credible and targeted communication : our systems are designed to faithfully reflect your commitments: choice of time slots, creative approach, channel selection… Everything is designed to ensure relevant impact.
- Positive societal impact : every BLUE campaign aims to raise awareness and inspire. It contributes to changing mindsets and encourages more conscious consumption.
- Optimized visibility : the spaces offered in BLUE packages are premium. They provide a valued context and distinctive editorial treatment across our video, audio, and digital platforms.
- Expert support : from creation to evaluation, RMB guides you in developing your campaign. Our approach is based on listening, co-creation, and the shared ambition for advertising practices focused on a more responsible future.
Choosing BLUE means transforming your communication with a sustainable goal!
Blue Brand: the showcase of brands that want to commit
Across all managed media — television, radio, digital, and cinema — RMB offers dedicated spaces, labeled "Blue Brand", which are integrated into advertising slots and marked by distinctive jingles that consumers can easily recognize.
Only brands whose messages are aligned with the United Nations Sustainable Development Goals (SDGs) can qualify for the Blue Brand label.
With Blue Brand, your ad message stands out. For a limited surcharge of 15%, you gain access to several exclusive benefits : airing your spot in a specific environment styled in Blue Brand colors, preferred placement within ad slots, highlighting your brand in RMB's B2B communications targeted at the advertising market, and presence on the BluePub.be website (a public platform gathering all current RMB campaigns with a sustainable focus, allowing consumers to explore your commitments further).
But that's not all: part of your investment is reinvested in projects supporting one of the UN's 17 Sustainable Development Goals. In other words, beyond telling your brand's story, you help write stories of actions improving our shared future.
Blue Minutes: The Gift of Advertising Space
Inspired by "suspended coffee," Blue Minutes is a solidarity advertising initiative. An advertiser running a campaign on RMB media can take the opportunity to donate part of their ad space to an association that struggles to spread its message due to limited resources.
Thanks to RMB acting as a bridge, multiple donors can combine their contributions to support the same campaign and thus provide wider visibility to an association working for the common good.
Blue Minutes campaigns specifically support nonprofit actors involved in one of the 17 United Nations Sustainable Development Goals (SDGs).
Participating in Blue Minutes shows your clients that your values go beyond your products. You demonstrate that your ad budget also contributes to a more humane and responsible society.
Blue Upstarter: boost your video impact
Are you a startup focused on sustainability looking for visibility? With Blue Upstarter, we highlight the most committed young companies, even with limited budgets.
RMB partners with Upcut, a Belgian Snack Content Video specialist, to offer an affordable package combining a professional video spot and a digital campaign on RTBF media. RMB lowers its margins to make media space more affordable, while Upcut simplifies content creation from your existing materials. The result: effective, current videos tailored for the web, supported by an optimized digital distribution plan.
A solution designed for those who want to make an impact without blowing their advertising budget.
D-Carbonize's mission is to reduce companies' carbon footprint through our SaaS tool. Thanks to Blue Upstarter, and the professionalism and efficiency of RMB, we have significantly increased our impact in Belgium by boosting our online visits with a well-crafted message
Blue Speaker: make more noise
Do you have a positive message to share? With Blue Speaker, RMB and GiveActions combine their expertise to amplify your stories through the power of audio.
Blue Speaker is an ad solution that, on a budget, combines audio spot production managed by the GiveActions agency with a campaign across the digital brand network managed by RMB.
Audio delivers instant emotion, closeness, and repetition. For a brand with a lasting goal, it's a chance to reach both heart and mind. Make your voice heard while controlling your budget.
Blue Access: advertising designed for everyone
More responsible advertising is also more inclusive and accessible to all. RMB and RTBF joined forces in a joint technical development to launch Blue Access, a unique advertising solution that enables advertisers to make their TV spots accessible to the hearing and visually impaired, thanks to subtitles and audio description.
Specifically, when you broadcast your campaign on RTBF channels in this format, you benefit from a double advantage:
- Broader visibility, as your message now reaches the entire population without exclusion;
- Stronger brand image, because you link your communication to a tangible inclusion and social responsibility approach.
TV ads with subtitles and audio description fit a positive logic: fairer advertising that reflects values of openness, diversity, and respect. By choosing Blue Access, your brand doesn’t just broadcast a message: it makes its commitment heard and understood, without barriers.