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RMB confirme sa place parmi les régies leaders du marché
RMB Celebrates Its 40th Anniversary
RMB: 40 years of advertising solutions in television, radio, digital, and cinema. Four decades of innovation, partnerships, and transformation.
Through a look at its beginnings, major milestones, and key moments that shaped its history, discover how our agency has evolved without ever losing its DNA. Today, RMB continues to innovate while staying true to what has made it strong since 1985.
And tomorrow? Heading towards an even more inspiring future!
RMB: 40 Years of Innovation in Podcasting
Since its founding in 1985, RMB supports local businesses, national advertisers, and media agencies in using advertising spaces video, audio, display, cinema and cross-media.
On the occasion of the agency's 40th anniversary, this special episode ofThink Aheadoffers you a true journey through time. Alongside Yves Gérard, CEO of RMB, we trace the major milestones of a pioneering adventure: from the first 'classic' media offers to data-driven innovations, including the integration of sustainability and the emergence of content creation as a new area of expression. Forty years of boldness and responsibility reflect a constantly evolving agency — committed to combining performance, innovation, and positive impact on the Belgian media landscape.
A lively and authentic exchange between history, anecdotes, and future vision to celebrate 40 years of progress and look ahead to the coming decades.
40 Years of RMB: An Unforgettable Evening at Act 3
On October 16, 2025, RMB celebrated its 40th anniversary surrounded by those who have kept the agency's heart beating for four decades. Advertisers, media agencies, partners, and other industry experts gathered to celebrate a bold, collective journey.
Nearly 230 guests attended an evening filled with fun and camaraderie. Away from business formats, RMB wanted above all to share a festive moment with its clients and collaborators in a spectacular atmosphere.
Act 3 in Braine-l’Alleud proved to be the perfect venue: accessible, flexible, and renowned for exceptional events. The hall transformed into a vibrant dance floor, enhanced by immersive decor and a musical show worthy of the occasion.
After a brief speech by Yves Gérard, RMB's CEO, and the screening of a tribute video, the tone was set! DJ Sayat ignited the dance floor, followed by an explosive set from special guest Alex Germys. Music, energy, and good vibes—the essential ingredients for a successful party and a memorable anniversary.
RMB, a new online experience
On its 40th anniversary, RMB unveils its brand new website: a completely redesigned platform to offer a smoother, more vibrant experience, fully oriented towards its clients and partners.
Designed for intuitive and 100% responsive navigation, the site allows you to dive into the world of RMB: media solutions, data, brand content & activation. Everything is crafted to guide clients through the countless advertising opportunities offered by the network.
On the inspiration side, enjoy success stories, informative podcasts, enlightening studies, and the main news of the network. A section dedicated to sustainability also highlights RMB's concrete commitments and initiatives for a more responsible future.
With its clear design, stimulating content, and functional richness, RMB’s new site reflects the network’s values: innovative, responsible, and connected to the times. A space designed to inform, inspire, and support all communication stakeholders, local or national advertisers, as well as media agencies.
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Cross Perspectives: Shaping the Future of Local Media
To mark RMB's 40th anniversary, Media Marketing and PUB interviewed Yves Gérard, CEO, and Massimo Papa, Deputy General Director, on the ongoing changes in our ecosystem. From emerging technologies, new uses, to the role of local media, these discussions offer valuable insights into the challenges reshaping our market.
These interviews invite reflection, anticipation, and understanding of how RMB plans to keep moving forward in a constantly evolving global environment.
A must-read for those who want to stay ahead!
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