Tarmac

RTBF's media for under 25s

Launched in summer 2017, Tarmac targets connected youth. Dedicated to hip-hop and geek culture, it offers a series of audio and video programs to watch live or on demand. The brand distributes content via a website (also on Auvio), a mobile app, social media, and a DAB+ radio station.

9K

Daily Coverage

30K

Weekly coverage

148

Affinity index for 18-34 years

Brand DNA

  1. Icon Number 1
    Urban media
  2. Icon Number 2
    Digital
  3. Icon Number 3
    Pop culture
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